Behind the Scenes: Digital Tech for PrizePicks × BigXThaPlug in Dallas
When Colormatics and PrizePicks came to Dallas to film with BigXThaPlug, they needed a local Digital Tech who could keep the production moving fast, consistent, and airtight. With limited time with the talent and two days across multiple Dallas locations, the workflow had to be ready the second cameras powered on.
As a Dallas-based Digital Tech (Digitech) with a strong photography background, I supported Producer Jackson Scallen, Director Chris, and the full crew to ensure a flawless technical experience from prep to wrap.
Full Gear Prep & Fast Shooting With Broncolor
Before production even arrived in Dallas, I coordinated with one of the larger local Dallas rental houses to secure all gear needed for a fast, dependable commercial workflow. This included:
Broncolor lighting (fully pre-set by me for speed and consistency)
Tethering stations
Backup systems
Camera support gear
Power solutions for quick setups at both locations
Everything was checked, synced, and tested in advance so that when BigXThaPlug stepped on set, the lighting and tethering were already locked in.
This type of prep is critical for productions traveling into Dallas—you don’t want to spend half the morning troubleshooting gear. My goal was to make sure Jackson and Chris could walk in and shoot immediately.
Digital Tech Services That Keep Productions Moving
Over the two-day shoot, I handled full Digital Tech responsibilities, including:
1. Capture One Tethering + Live QC
Exposure accuracy
Focus monitoring
Color consistency and continuity
Real-time feedback for the director and producer
Ensuring quick approvals so we never lost momentum
2. Secure File Management & Redundant Backups
With extremely limited time with X, protecting every frame was essential. I kept a clean, redundant backup workflow running all day with properly structured capture sessions for post-production.
3. Pre-Light, Pre-Tether, and Ready Before Talent Arrived
By the time BigXThaPlug stepped on set, we were already shooting-ready.
This included:
Broncolor lights pre-built
Tether tested
Backup drives mounted
Capture sessions created
Test frames QC’d with the crew
This is what allows the team to start shooting within seconds, especially when working with high-demand talent.
Local Support for Out-of-Town Producers Shooting in Dallas
A major part of my job is supporting producers and directors flying into Dallas who need a dependable, technically skilled Digital Tech that knows the city.
For this project, I helped with:
Local gear sourcing and pickup from Dallas rental houses
Pre-production coordination
A Teams call to review the two-day schedule and technical needs
Fast setups, tear-downs, and location transitions
Dallas is a growing commercial market, and having a local tech who knows the resources here saves productions time, budget, and stress.
Why Producers Trust Verano Studios for Digital Tech in Dallas
Deep experience digi’ing for commercial productions
Technical knowledge across lighting, cameras, and workflow
Fast problem-solving under pressure
Local relationships with Dallas rental houses
A calm, reliable presence when talent windows are tight
A photographer’s eye for composition and consistency
Whether it’s a national brand like PrizePicks or a smaller agency project, my goal is always the same:
Keep the workflow fast, clean, and bulletproof.
Final Thoughts
Working with Colormatics, Jackson Scallen, Director Chris, and PrizePicks on a shoot featuring BigXThaPlug was an incredible experience—and a great example of how strong local prep and efficient Digital Tech support can make tight celebrity windows run smoothly.
If you’re a producer or director shooting in Dallas and need a Digital Tech who can prep gear, coordinate rentals, and run a flawless workflow, I’d love to support your next project.
Looking for a Dallas Digital Tech?
Contact Verano Studios to book a Digi, photographer, or on-set production support for your upcoming shoot.
